You have a website - you want hits.
To get hits, you need to appear in peoples search results.
Google is currently the worlds most popular Search Engine, so this short guide helps you to incease your chances of coming high up on their search results.
When you search for somehting online using Google, Google doesn't go off and search through every written word on the internet to give you the resutls, that would take forever... Instead, Google holds a massive database, listing web pages against key words. When you search, google looks for the words in their database, and provides you with a list of websites it thinks best suits your request.
To get your website listed on their database, it needs to be "crawled" by a "spider". A spider is a piece of software that reads the words of your web page, this process of reading is known as crawling.
To get Google's spiders to crawl your web page, you need to tell Google to crawl it... it really is that simple.
First of all, you need to have a Google user account. Log in to Google as you would to check your emails.
Go to this web page: https://www.google.com/webmasters/tools/submit-url?pli=1, enter the URL of the website you want to submit, satisfy the Captcha to prove you're human, press Submit Request and Bob's your uncle!
Wait for the crawl to happen.. This could be hours, or days but you will start to appear on Google's search results!
Be unique, unusual or uncommon - By writing about subjects that nobody else is covering, you'll be the top result in Google searches for that subject. If your website is about pictures of cats, then unfortunately you've got a lot of competition out there and will struggle to appear high on Googles search results.
Utilise headings and page title - Use good headings to describe the text of the website. Headings appear in Google search results, so you increase your chances of a click by making it relevant.
Describe images well - A spider will crawl your images just as it does the website words, however, a spider can't see and understand the image, so it relies on your description of the image in order to add it to it's database. Use the alt and title html tags to add your description, which should accurately describe the image content and context. Also note, the paragraph text around a picture will help the spider understand what the picture is about.
Use hyphens to join file names - I don't have spaces in my website file names, as they cause trouble. So you have a few options when naming files for seperating the words. I personally like to use the underscore (_) but apparrently Google spiders perfer hyphens (-), so I've started to use them to improve my search results.
For example, this webpage is: "google-crawl-url.html" and the image below is: "google-search-results.png".
My web page on the 1973 Radio Times Dalek Plans comes out top on a Google search, mainly because there aren't many web pages out there on the subject!